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In the early 2000s, a new fashion trend emerged among young Japanese women: blonde or orange hair and tanned skin. This trend was seen as a way to rebel against the traditional Japanese beauty standards of pale skin and black hair. It was also seen as a way to embrace Western culture and fashion. The trend was most popular among young women in Tokyo and other major cities. However, it also caught on in some rural areas. The trend eventually died out in the late 2000s, but it left a lasting impact on Japanese fashion.
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